Serious Labs

Edmonton AB T5J 0C5

Company Overview

Since 2005, Serious Labs has been changing the way people learn and lead. Its technology blends virtual reality with simulation, instructional design and gamification.

Company Details
Years in business:Since: 2005
Number of employees:51-200
400, 9804 Jasper Avenue
Edmonton AB T5J 0C5
CA
https://seriouslabs.com/
Phone:780-440-1128
Fax:780-757-0740
Serious Labs is an award-winning technology company that develops virtual reality (VR) training solutions for the global heavy equipment industry. We offer companies a significant competitive advantage in the form of safe and accessible training, quick and convenient setup, and objective machine assessment. With industry-tailored and advanced certification content, Serious Labs’ mission is to provide your work force with the tools they need to get home safely each day
Articles & News
Serious Labs
ANSI, ISO-Compliant VR MEWP Training Available
Serious Labs is offering MEWP training using virtual reality tools that is ANSI and ISO compliant.
June 29, 2022
Serious Labs
New VR Simulator Offers Trucking Driving Training
Serious Labs offers driver assessment and training through its new Commercial Vehicle (CV) VR Simulator.
April 28, 2022
Hs2 200114 Birmingham Curzon Street Station View 19 1122x624
MEWP Virtual Reality Simulator Reduces Safety Concerns Before UK's Largest Environmental Project
Serious Labs and Align JV provide a mobile elevating work platform operator training simulator to improve training, safety and efficiency for the UK’s largest environmental project, the HS2 Rail Line — designed to align with a low carbon transport future.
February 10, 2021
Vr Sim Operator 1 11 21
Virtual Reality: A ‘Just-In-Time' Technology for a COVID World
Serious Labs’ mission of revolutionizing the way people learn with VR simulators is right in line with COVID’s ever-present consequence of change.
January 18, 2021
Vr 2
Virtual Reality Takes Work-Platform Training Effectiveness to New Heights
In five years, virtual reality simulators have gone from prohibitively expensive and rather static to practical, PC-based enhancements for work platform operator training
August 12, 2019
Serious Labs Inc Scissor Lift Vr Simulator Image 4
Real Future for Virtual Reality in Aerial-Lift Safety
Virtual reality promises to play a prominent role in the movement toward getting appropriate training to everyone who needs it. You might even offer it at your rental business someday in the not too distant future...
April 9, 2018
Products & Press Releases
3 Mewp Simulators In Use
Serious Labs MEWP VR Simulator Approved for IPAF PAL Card Renewals
This is the first time that heavy equipment operators may renew their license by simulator, without ever touching a physical machine.
October 1, 2021
Thumbnail Sli Mewp
Serious Labs MEWP Simulators Now Used by Energy Safety Canada
Workers may now complete the practical component of MEWP operator training in a VR environment through one of Energy Safety Canada’s ATPs.
May 7, 2021
Img 2995
Serious Labs Partners with GPRC to Provide Student Training Solutions
Serious Labs and Grande Prairie Regional College have signed a Memorandum of Understanding to bring innovative training solutions to students — implementing current VR training and collaborating on new solutions.
December 10, 2020
Serious Labs Uk Operator 2
Serious Labs Takes Heavy Equipment Operator Simulator Training International
Company announces first internationally accredited heavy equipment operator training via simulator.
October 23, 2020
Operators training on Serious Labs VR MEWP simulators at ACTI.
Serious Labs Partners with ACTI, BTA for Operator Certification Training Pilot Program
This marks the first ANSI-compliant MEWP certification training program in North America that recognizes assessment and certification on a VR simulator.
October 2, 2020
Umb1 Cbfl Transparent
Serious Labs Unveils Universal Motion Base for VR Simulators
The versatile prototype can be used for safety training across seated machines and vehicles.
March 10, 2020
Videos & Resources
Ground Breakers Logo 1920x602
Serious Labs Uses Virtual Reality to Train the Construction Workforce
Jim Colvin talks about using technology to train the workforce.
June 30, 2021
Rental The Bottom Line Final 5f6236079a2fc
Serious Labs Talks VR, Training, and Jobsite Readiness
Serious Labs explains how they increase learning engagement using VR technologies, their latest partnership with IPAF, and how COVID has affected training.
February 16, 2021
Rental Rundown Final
Rundown with Jim Colvin
In this episode of Rental Rundown, Rental Editor Alexis Brumm talks with Jim Colvin, president and CEO of Serious Labs.
January 11, 2021
Digging Deeper Logo Resize
[PODCAST] Serious Labs' Jim Colvin Talks About Using Technology to Train the Workforce
Serious Labs uses familiar technologies for training the younger generations.
March 12, 2020
Screen Shot 2020 03 10 At 6 07 23 Pm
[VIDEO] Serious Labs Applying Leading Edge Technology to Train New Trades Workers
Jim Colvin, president and CEO of Serious Labs, discusses how the company uses leading edge technology, such as virtual reality, to train the next generation of industrial and trades workers.
March 10, 2020
Digging Deeper Logo Resize
[PODCAST] ANSI Experts Explain: How Virtual Reality Is Changing MEWP Training - BROUGHT TO YOU BY GENIE
Jim Colvin, president and CEO of Serious Labs, talks about how virtual reality simulators work and why they can have a massive impact on mobile elevating work platform (MEWP) training and safety.
October 28, 2019
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More from Serious Labs
Serious Labs
ANSI, ISO-Compliant VR MEWP Training Available
Serious Labs is offering MEWP training using virtual reality tools that is ANSI and ISO compliant.
June 29, 2022
Serious Labs
New VR Simulator Offers Trucking Driving Training
Serious Labs offers driver assessment and training through its new Commercial Vehicle (CV) VR Simulator.
April 28, 2022
3 Mewp Simulators In Use
Serious Labs MEWP VR Simulator Approved for IPAF PAL Card Renewals
This is the first time that heavy equipment operators may renew their license by simulator, without ever touching a physical machine.
October 1, 2021
Ground Breakers Logo 1920x602
Serious Labs Uses Virtual Reality to Train the Construction Workforce
Jim Colvin talks about using technology to train the workforce.
June 30, 2021
Thumbnail Sli Mewp
Serious Labs MEWP Simulators Now Used by Energy Safety Canada
Workers may now complete the practical component of MEWP operator training in a VR environment through one of Energy Safety Canada’s ATPs.
May 7, 2021
Rental The Bottom Line Final 5f6236079a2fc
Serious Labs Talks VR, Training, and Jobsite Readiness
Serious Labs explains how they increase learning engagement using VR technologies, their latest partnership with IPAF, and how COVID has affected training.
February 16, 2021
Hs2 200114 Birmingham Curzon Street Station View 19 1122x624
MEWP Virtual Reality Simulator Reduces Safety Concerns Before UK's Largest Environmental Project
Serious Labs and Align JV provide a mobile elevating work platform operator training simulator to improve training, safety and efficiency for the UK’s largest environmental project, the HS2 Rail Line — designed to align with a low carbon transport future.
February 10, 2021
Vr Sim Operator 1 11 21
Virtual Reality: A ‘Just-In-Time' Technology for a COVID World
Serious Labs’ mission of revolutionizing the way people learn with VR simulators is right in line with COVID’s ever-present consequence of change.
January 18, 2021
Rental Rundown Final
Rundown with Jim Colvin
In this episode of Rental Rundown, Rental Editor Alexis Brumm talks with Jim Colvin, president and CEO of Serious Labs.
January 11, 2021
Img 2995
Serious Labs Partners with GPRC to Provide Student Training Solutions
Serious Labs and Grande Prairie Regional College have signed a Memorandum of Understanding to bring innovative training solutions to students — implementing current VR training and collaborating on new solutions.
December 10, 2020
Serious Labs Uk Operator 2
Serious Labs Takes Heavy Equipment Operator Simulator Training International
Company announces first internationally accredited heavy equipment operator training via simulator.
October 23, 2020
Operators training on Serious Labs VR MEWP simulators at ACTI.
Serious Labs Partners with ACTI, BTA for Operator Certification Training Pilot Program
This marks the first ANSI-compliant MEWP certification training program in North America that recognizes assessment and certification on a VR simulator.
October 2, 2020
Digging Deeper Logo Resize
[PODCAST] Serious Labs' Jim Colvin Talks About Using Technology to Train the Workforce
Serious Labs uses familiar technologies for training the younger generations.
March 12, 2020
Screen Shot 2020 03 10 At 6 07 23 Pm
[VIDEO] Serious Labs Applying Leading Edge Technology to Train New Trades Workers
Jim Colvin, president and CEO of Serious Labs, discusses how the company uses leading edge technology, such as virtual reality, to train the next generation of industrial and trades workers.
March 10, 2020
Umb1 Cbfl Transparent
Serious Labs Unveils Universal Motion Base for VR Simulators
The versatile prototype can be used for safety training across seated machines and vehicles.
March 10, 2020
Airline 03
Virtual Reality Airline Maintenance Module Available for Lifts
Virtual reality module provides advanced hands-on training and assessment in a risk-free environment for airline maintenance crews
February 19, 2020
Digging Deeper Logo Resize
[PODCAST] ANSI Experts Explain: How Virtual Reality Is Changing MEWP Training - BROUGHT TO YOU BY GENIE
Jim Colvin, president and CEO of Serious Labs, talks about how virtual reality simulators work and why they can have a massive impact on mobile elevating work platform (MEWP) training and safety.
October 28, 2019
Vr 2
Virtual Reality Takes Work-Platform Training Effectiveness to New Heights
In five years, virtual reality simulators have gone from prohibitively expensive and rather static to practical, PC-based enhancements for work platform operator training
August 12, 2019
Screenshot of a PAL+ VR simulation
Serious Labs Teams with IPAF on VR for Powered Access Licensing Training
PAL+ training can now be completed for the first time on a VR simulator
July 16, 2019
Hqdefault 5cad0e99eb9d4
[VIDEO] Serious:XR Uses Virtual Reality to Train and Assess Distant Operators
Trainers can work with remotely located operators, allowing trainees to attempt practical and emergency operations in a safe, virtual environment
April 9, 2019
Serious Xr (1)
Serious:XR Extended Reality Training to Preview at Bauma
The new Extended Reality (XR) collaborative worksite platform is designed to train and assess remote workers for plant, industrial and other types of worksite operations.
April 4, 2019
Brad Boehler Headshot
Serious Labs Appoints Skyjack President Brad Boehler to Board of Directors
Serious Labs, the world leader in virtual reality (VR) solutions for training and operations of heavy equipment such as cranes and aerial boom lifts, announced that Brad Boehler has joined its board of directors.
December 4, 2018
Jim Colvin, CEO, Serious Labs
Serious Labs Provides VR Simulation for United Rentals Training Centers
Virtual reality (VR) simulation developed by Serious Labs is being deployed by United Rentals as part of its blended learning model for mobile elevated work platform (MEWP) operator certification courses.
November 29, 2018
Vr At Intermat 2018
IPAF’s Global Consultation Brings Platform Simulator to Intermat 2018
The cutting-edge VR platform simulator is the result of a collaboration between IPAF member companies Serious Labs Inc, a Canadian VR and simulator specialist, MEWP manufacturer Skyjack and rental company Nationwide Platforms.
April 25, 2018